Walls Outdoor Goods Launches New Workwear Collection with DuPont™ Kevlar®
FORT WORTH, TEXAS (April 14, 2015) — For 50 years the name DuPont™ Kevlar® has been synonymous with strength and durability. Through an exclusive relationship with Walls Outdoor Goods, Kevlar® will now be a key ingredient in a new line of outdoor workwear, helping to make the collection one of the toughest, most dependable apparel available for working in demanding conditions.
“Our goal with this line was to create workwear that could withstand the toughest abuse, but still be functional and comfortable,” says Walls Brands Director of Marketing, Alan Burks. “Kevlar®, which is five times stronger than common steel on an equal weight basis, was the ideal partner for us to work with.”
DuPont™ Kevlar®, first developed in 1965 by DuPont and celebrating its 50th anniversary of innovation in products, is used in a variety of clothing, accessories and equipment to add strength and durability while remaining lightweight and flexible. Known for its application in ballistic body armor, Kevlar® fibers can be included in fabrics to help increase cut and abrasion resistance. Today, Kevlar® is commonly used in high-performance sporting equipment, tires, fire fighter and industrial protective clothing, mining belts, and commercial aircraft, among other applications.
The outdoor workwear collection made with Kevlar® uses a combination of 10-ounce brushed duck cotton with Kevlar® fiber for unmatched durability. The line includes three styles of jackets, a vest and a bib, all featuring Walls Dry IQ™ water repellent DWR finish, Realtree AP printed double needle diamond-quilt lining, and six ounces of insulation. The jackets feature Walls signature Muscle Back™ design for limitless range of motion. Prices in the collection range from $90 MSRP to $160 MSRP.
“The science behind DuPont™ Kevlar®, coupled with its strength and durability, allows our customers and licensees to innovate and Dare Bigger™ in their product design,” said Kathy Kowalski, Global Brand, Marketing and Communications Leader, DuPont Protection Technologies.
In addition to the workwear line made with Kevlar®, Walls launches the Vintage, Modern Work and Storm Protector collections. Each line brings innovation to the workwear category with unique styles that draw upon the Walls heritage while exhibiting new designs.
DuPont™ Kevlar® and Dare Bigger™ are registered trademarks or trademarks of DuPont used under license by Williamson-Dickie Mfg. Co.
About Walls Outdoor Goods
Since 1938, Walls has made durable, protective clothing for people that work hard and play hard outdoors. Walls makes rugged workwear, including best-in-class flame resistant clothing. Walls is a leading brand of camo hunting clothing and pioneered the modern camo industry with partners Realtree® and Mossy Oak®. Walls Outdoor Goods is focused on keeping workers and hunters safe and comfortable in the outdoors. For more information, visit wallsoutdoorgoods.com or follow the brand on Facebook, Instagram and Twitter.
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of professional grade performance workwear - designing, manufacturing and delivering innovative work apparel for generations. Based in Fort Worth, Texas, the company’s collection of brands offers superior quality products at an unmatched value across an assortment of apparel, footwear and accessories in more than 100 countries, spanning six continents. Williamson-Dickie employs over 7,000 individuals worldwide and its products are sold through a network of owned retail stores, franchisees, volume retailers, department stores, independent stores and online sites under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.