Press Releases

Walls Outdoor Goods Expands Kevlar® and Vintage Workwear Collections

FORT WORTH, Texas (June 22, 2016) — Walls Outdoor Goods, a leader in durable outdoor workwear, expands the options in its Kevlar® and Vintage collections, with the introduction of innovative new styles for fall 2016. The new pieces are some of the toughest, most dependable apparel available for working in demanding conditions.


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10X Announces Scent Control Hunting Apparel with Sciessent

Fort Worth, Texas (Oct. 15, 2015) – 10X, the long-standing brand of technical hunting gear, will partner with Sciessent, makers of Agion Active XL® odor control technology, on a new line of hunting apparel that will give hunters the stealth they need to stay undetected in the field. Agion Active XL, a unique dual-acting technology, effectively reduces odor causing bacteria and traps body odors in and around the fabric.


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Liberty Signs Self-Proclaimed Country Boy, Earl Dibbles Jr.

Fort Worth, Texas (Sept. 3, 2015) – Liberty, a leading brand of denim overalls since 1912, has partnered with Earl Dibbles Jr., the alter-ego of best-selling country musician Granger Smith, to promote its iconic denim overall collection. A newly released video featuring Earl Dibbles shopping for his new overalls can be seen here.


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Walls Outdoor Goods Launches New Workwear Collection with DuPont™ Kevlar®

FORT WORTH, TEXAS (April 14, 2015) — For 50 years the name DuPont™ Kevlar® has been synonymous with strength and durability. Through an exclusive relationship with Walls Outdoor Goods, Kevlar® will now be a key ingredient in a new line of outdoor workwear, helping to make the collection one of the toughest, most dependable apparel available for working in demanding conditions.


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Walls Brands Signs with Backbone Media

Fort Worth, Texas (January 5, 2015) – Walls Brands, a leading provider of workwear and hunting apparel under the Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands, has partnered with active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach.


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